The Perfect Curve: When Henco Pipes Follow the Artistic Line

What happens when industrial engineering meets art?

Herentals-based artist Marja Verlooy explored this intersection, resulting in a unique, sleekly designed installation constructed with Henco pipes.

From Building Material to Experience

The origin of this art project? A simple model created years ago in the garden during renovations. What began as an experiment with leftover materials evolved into a full-fledged artwork that immerses visitors in a world of lines, loops, and light.

“The material is flexible, strong, and shape-retentive – it works incredibly well,” says Marja.

Art Crafted with Installation Technology

The pipes typically used for underfloor heating or drinking water systems—took on new meaning. With bicycle tires, foil, and manual manipulation, Marja transformed these elements into installations reminiscent of overstretched seating objects, floating forms, or functional sculptures. The association with Henco’s ‘The Perfect Fit’ is apt: everything fits together seamlessly in this context as well.

Was it challenging? “They’re hard to paint,” Marja laughs. But that doesn’t stop her. Her approach is intuitive and emotional. The work emerges as she engages with it—the pipes literally guide her through the space.

Local Strength, International Impression

The project was realized in a space provided by Eddy Hendrickx, a well-known local figure. The installation was part of a broader initiative showcasing local artists in Herentals. With 450 visitors and 18 pieces sold, the project was not only an artistic but also a commercial success.

Moreover, an external jury—including Kathleen Vink and three teachers—was impressed by the outcome. Marja’s work also resonated with young people: there are plans for a follow-up project involving Henco pipes in a youth workshop.

Why This Project Aligns with Henco

At Henco, everything revolves around connection. Whether it’s press fittings, piping systems, or relationships with customers—we seek ways to bring materials and people closer together. Marja Verlooy’s art project demonstrates that our pipes are more than just technical products: they are a medium for creativity, collaboration, and imagination.